Researchers describe sales management approaches as either outcome-based or behavior-based.  

Outcome-based control is generally directed and measured by financial outcomes such as sales volume and/or commission dollars generated. 

Behavior-based control systems focus on the key processes and activities of sales such as prospecting, qualifying, presenting, negotiating, closing, etc.

We believe that if you focus on the key behaviors the sales outcomes will follow.

We offer a behavior-based sales management solution supported by powerful and affordable online tools. 




Sales managers are most often successful salespersons, promoted to a position that requires skills not necessarily acquired in their sales careers, including: coaching; training design and delivery; performance support and oversight; and leveraging web solutions to support training and performance improvement initiatives.  

We devote as much attention to sales managers as we do to sales personnel.